Brad Hauck (Mr Web Marketing) was the other speaker at the National Speakers Association of Australia meeting in Brisbane on 21 July. His topic was Social Media Marketing for Speakers. He mentioned Twitter, the latest phenomenon where people network in under 140 characters and spaces, Facebook, originally set up as a personal entertainment tool that some people use for business and blogging. He described blogs as an under-rated tool because they are not static like a traditional website page and Google loves blogs! (By the way, for blogging Brad recommends WordPress.) Brad also touched on LinkedIn, which he said some people use for business. Yes, half the audience of speakers are not using these tools, so he didn’t delve too deep.

Following that event two main thoughts spring to mind. Firstly, Twitter may be the next big thing, but I also sense a deep resistance. Twitter seems to be a tool that people either love or hate–something Brad did acknowledge. I haven’t formed an opinion on Twitter yet; it is something I am still trialling. Secondly, I do have an opinion about another of Brad’s suggestions and that is we need to integrate how we use all these social networking tools so that we do not become too overwhelmed!